Dowling Duncan and redesigning the American Dollar:

Why the size?
We have kept the width the same as the existing dollars. However we have changed the size of the note so that the one dollar is shorter and the 100 dollar is the longest. When stacked on top of each other it is easy to see how much money you have. It also makes it easier for the visually impaired to distinguish between notes.

Why a vertical format?
When we researched how notes are used we realized people tend to handle and deal with money vertically rather than horizontally. You tend to hold a wallet or purse vertically when searching for notes. The majority of people hand over notes vertically when making purchases. All machines accept notes vertically. Therefore a vertical note makes more sense.

Why different colors?
It’s one of the strongest ways graphically to distinguish one note from another.

Why these designs?
We wanted a concept behind the imagery so that the image directly relates to the value of each note. We also wanted the notes to be educational, not only for those living in America but visitors as well. Each note uses a black and white image depicting a particular aspect of American history and culture. They are then overprinted with informational graphics or a pattern relating to that particular image.

$1 – The first African American president
$5 – The five biggest native American tribes
$10 – The bill of rights, the first 10 amendments to the US Constitution
$20 – 20th Century America
$50 – The 50 States of America
$100 – The first 100 days of President Franklin Roosevelt. During this time he led the congress to pass more important legislations than most presidents pass in their entire term. This helped fight the economic crises at the time of the great depression. Ever since, every new president has been judged on how well they have done during the first 100 days of their term.

(via likebookends)

  1. surprisinglyaccurate reblogged this from lextheloser
  2. keepspinninglove reblogged this from controversial-tabloid-story
  3. controversial-tabloid-story reblogged this from matthewlove and added:
    Into it
  4. matthewlove reblogged this from nickmonkey
  5. purple-chihuahua reblogged this from just-me-being-perfect
  6. just-me-being-perfect reblogged this from internallyexcited
  7. internallyexcited reblogged this from dustyblush
  8. dustyblush reblogged this from quilldanced
  9. lottiephila reblogged this from makeyounervous
  10. scarlettstarshine reblogged this from makeyounervous
  11. makeyounervous reblogged this from lucithor
  12. edmartalva reblogged this from kaffeeklatschs
  13. themadgodleon reblogged this from pseudolegendary and added:
    This is so cool!
  14. belnex reblogged this from greatnuffin
  15. keepthemacramesecret reblogged this from godling-of-mischief
  16. godling-of-mischief reblogged this from hardcoreladytypes
  17. gogodonuts2015 reblogged this from greatnuffin
  18. madness-is-the-emergency-exit reblogged this from kateordie
  19. rimjew reblogged this from greatnuffin
  20. taking-over-one-mind-at-a-time reblogged this from pansexual-angel
  21. the-princess-caroline reblogged this from pansexual-angel and added:
    Can this please happen?!
  22. me-fidel reblogged this from digital-femme
  23. hermionegrangersnudes reblogged this from my-name-is-long
  24. heldriss reblogged this from kibsnbits
  25. julesverne-animelover reblogged this from lucithor
  26. im-a-qwerty-pie reblogged this from ridingeponaacrosshyrule
  27. ohsodivina reblogged this from kawaiinic-cage
  28. leroysitofriday reblogged this from frozoneinthezone
  29. spank-iero reblogged this from lucithor
John. Human. A home for art and architecture, illustration, animation and the occasional song.

twitter.com/HumbraHombre

view archive



HMU